Latest Articles


Explore the fascinating interplay between the ego and perception in our latest article on self-serving bias and distorted thinking.


Explore effective strategies for cleansing your mind of distorted thinking patterns and achieving mental clarity.


Explore the hidden dangers of groupthink in corporate decision-making and how false consensus can lead to disastrous outcomes in boardrooms.


Explore how entrepreneurs can navigate the tricky terrain of sunk cost fallacy in startups.


Explore how social constructs shape our self-perceptions and delve into the fascinating ways they influence our thoughts and behaviors.


Explore the delicate dance of balancing objectivity and advocacy in journalism, as we delve into the challenge of intellectual honesty.


Explore the intriguing concept of false consensus in the criminal justice system and its profound influence on jury deliberations and legal outcomes.


Explore the power of critical thinking in preserving our planet.


Explore the secret battleground of objectivity in this thought-provoking article.


Explore how the groundbreaking research of Kahneman and Tversky challenges traditional economic theory with their concept of the endowment effect.